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Dinner with Goop Campaign Addresses MSG Myths

By June 16, 2022June 27th, 2024Featured, In the News
clean eating

Will the Queen of Clean Eating at Goop accept Jenny Yang’s invite to a healthy, MSG-seasoned feast? Can she be convinced to RSVP “yes” to dinner?

A new campaign, called #DinnerWithGoop, debunking myths about MSG (monosodium glutamate, aka “umami seasoning”), has just been launched by Ajinomoto Co., Inc.

Per the campaign: “It’s time to talk about ‘clean eating.’ Because that term is messy AF. For years, Goop and the rest of the clean eating world have scared people away from perfectly safe foods, like MSG, without credible evidence. That’s why comedian Jenny Yang wants to have a fact-filled convo with one of the biggest promoters of ‘clean eating’—over a delicious home-cooked dinner. And spoiler alert: it’ll have plenty of MSG!”

Want to join the campaign? Post this on your social media pages:

Hey @goop – there’s no reason for you to avoid MSG, which is pure umami seasoning, and Jenny Yang wants to explain why. RSVP YES to her dinner invite @JennyYangTV.

And check out (and share) this one-minute video!:


The MSGdish Team's goal is to provide timely and important information about glutamate, monosodium glutamate (MSG) and the many culinary creations inspired by “umami" while connecting these topics to facts about food, taste, and health. The MSGdish Team is comprised of TGA staff professionals who are recognized as experts in science-based nutrition communications. Read more on the About page.

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